At Blades Down, we are always looking for meaningful, practical ways to prevent knife harm and protect lives. We are proud to be partnering with Leanne Lucas and the Let’s Be Blunt campaign, a partnership built on shared values, lived experience and a commitment to real, lasting change.
This partnership strengthens our message that knife crime prevention does not start and end on the streets. It starts much closer to home, with everyday choices, honest conversations and safer environments.
Leanne’s Story
Leanne Lucas’ story is at the heart of the Let’s Be Blunt campaign. As shared on the Let’s Be Blunt website, Leanne is a primary school teacher and children’s yoga instructor whose life was changed forever following a brutal knife attack while she was protecting children. In the face of unimaginable trauma, Leanne chose to turn her experience into purpose.
Rather than being silenced by what happened to her, Leanne has used her voice to campaign for prevention, education and safer alternatives. Let’s Be Blunt was created to reduce the risk of knife harm by encouraging realistic, achievable changes that anyone can make. Her message is clear. Prevention matters, and action saves lives.
What the Let’s Be Blunt Campaign Is About
The Let’s Be Blunt campaign focuses on reducing knife harm through awareness, education and practical solutions. It challenges the belief that knives offer protection and instead promotes safer choices, particularly in everyday settings like the home.
A key part of the campaign is encouraging people to rethink the knives they use daily and consider safer alternatives that reduce the risk of accidental or intentional injury. This approach empowers families, parents and communities to play an active role in prevention.
Making the Swap to Viners Assure Knives
One of the most effective actions being promoted through this partnership is making the swap to Viners Assure knives.
Viners Assure knives are designed with safety at their core. Their rounded, blunt tip significantly reduces the risk of serious injury through stabbing, helping to prevent knives from being used as weapons. This makes them a safer option for homes, schools and community spaces.
Despite their safer design, these knives remain fully functional for everyday cooking. The blades are still sharp and effective for slicing, dicing and chopping, meaning there is no compromise on practicality.
They are ideal for households with children, vulnerable adults or anyone who wants to take proactive steps towards improving safety at home. When these changes are made across communities, they contribute to a wider culture shift around knife safety.
Viners introduced the Assure range in response to rising knife crime and the need for safer, smarter kitchen solutions. Their commitment to working alongside charities and community groups aligns closely with the work of Blades Down and the Let’s Be Blunt campaign.
Viners Assure knives are available from Argos, Amazon, Dunelm and directly from Viners, with packs available from as little as £13.
Stronger Together for Lasting Change
By partnering with Leanne Lucas and the Let’s Be Blunt campaign, Blades Down is proud to support a movement that focuses on prevention, education and practical action. This partnership strengthens our collective voice and helps ensure that safer choices are accessible, understood and embraced.
Lasting change happens when awareness is matched with action. Making the swap is a simple step, but together, those steps can save lives.
Make the swap today and help us create safer homes and safer communities for the future.